MKS - Ophir :: IDEX Expo, Abu Dhabi
MKS - Ophir :: IDEX Expo, Abu Dhabi
Interactive platform showcasing the power of precision optics
Interactive platform showcasing the power of precision optics
Ophir Optronics Solutions specializes in the development and manufacturing of high-end optical measurement systems. The company delivers a wide range of solutions for laser measurement, beam profiling, and IR optics - serving diverse applications across industry, research, and advanced technologies.

Our mission: Creating an interactive experience that presents Ophir’s technological excellence in a way that is both immersive and insightful. The goal: to demonstrate how the company’s products can adapt to a wide variety of real-world applications, all while conveying the depth and versatility of their offering.

Our solution: A dual-layer interactive platform was developed to serve both strategic and technical goals:
Interactive Product Catalog - A dynamic display presenting Ophir’s full range of products. Users can explore each item in detail, rotate, zoom, disassemble components, and access both marketing and technical specifications in real time.
Operational Scenarios - A set of simulated use-cases illustrating how Ophir’s products integrate into broader systems. These scenarios reflect real-world challenges, allowing the presenter to demonstrate performance in varied environments and requirements.

A flexible, impactful tool that enables Ophir’s team to tailor each presentation to the viewer - whether zooming in on a single component or mapping out system-wide integration across industries.
This immersive tool was launched at the IDEX exhibition in Abu Dhabi and continues to serve as a powerful sales and engagement asset at global business events.